Announcing: Bowlus® Terra Firma
The press embargo has been lifted, and we are incredibly excited to reveal our latest Limited Edition Bowlus to you.
Since last March, our lives have become so hyper virtual. If there is any “new normal,” it is clear that this new virtual reality will only continue to consume a predominant place in our lives. However, if you’re like us, the more we’re separated from the physical, the more we crave it.
The Terra Firma wraps you in an incredible sense of well-being that comes with feeling truly at one with the world. By creating a totally immersive and elemental experience, the Terra Firma offers an even better land travel experience. One that gives you more control and greater flexibility and is grounded in the Bowlus signature approach to adventuring. The Terra Firma extends the Bowlus Endless Highways Performance Edition with even more features so you can seek the simplicity and solitude of off-grid and enjoy the thrill of exploration. The Terra Firma is truly your armored sheath protecting you in whatever the world throws your way.