The Magic of the Bowlus Buying Experience
Our owners tell us that buying directly from Bowlus in California differs significantly (and is far more enjoyable) from the traditional RV dealership model on several critical touch points they really appreciate. We’re told these differences deeply affect the entire purchasing experience including pricing and overall interaction. At Bowlus, we prioritize a knowledgeable and enjoyable sales experience focussed on your needs. Here’s a breakdown of the key distinctions that make a big difference:
No Dealership Middleman
In the conventional RV industry, vehicles are sold through independent dealerships that act as intermediaries between the manufacturer and the consumer. These dealerships often have their own agendas around sales tactics and financing departments. Companies like Bowlus of California sell directly to consumers without involving third-party dealerships. This means that the entire purchasing is set to our very high standards, from the moment you ask a question to order your Bowlus on through to delivery.
Transparent Pricing
In the RV dealership model, the price of a vehicle can vary based on negotiations, dealer markups, and financing incentives. This can lead to significant price discrepancies between customers and even between different dealerships. Bowlus offers fixed, transparent pricing. The price you see online is the price you pay, with no haggling or hidden fees. This transparency simplifies the purchasing process and ensures consistency in pricing across all customers to deliver the very best pricing.
No High-Pressure Sales Tactics
RV Dealerships often employ sales tactics aimed at quick visits and maximizing profit, including upselling add-ons, extended warranties, and insurance products through the F&I department. Without the RV dealership structure, Bowlus of California does not engage in high-pressure sales tactics and sales of unnecessary finance or insurance products. We focus on product and design the online and in-person buying experience, so it is all about your needs, not ours.
Service and Maintenance
Typical RV dealerships often have service departments that handle maintenance, repairs, and warranty work that may be set up to various degrees of professionalism and efficiency. Bowlus of California operates a streamlined service process with a focus on fast, efficient mobile service where technicians come to the customer’s location if you don’t want to visit us. This process is more seamless and delivers a much more efficient and effective service level for the customer.
No Inventory Pressure
RV dealerships have specific inventory that they must sell, which can lead to pressure in a dealer visit to buy RVs that are already on the lot rather than serving the customer’s specific needs. Bowlus customers typically preorder and customize their Bowlus according to their preferences, so there’s no pressure to buy something that isn’t right for you.
Innovation and Technology Focus
RV dealerships more often than not are not very capable at “keeping up” their knowledge base with a manufacturer’s technological advancements or innovations, especially with complex performance RVs like Bowlus. Bowlus, as the leading tech-focused RV company, deeply integrates our technology, ensuring that customers receive the latest updates and innovations. This includes items like over-the-air software updates and advanced features that are consistently supported by Bowlus of California. The Bowlus customer is a very knowledgeable and sophisticated consumer, who we are delighted to serve.
Customer Relationship Management
The relationship between the customer and the manufacturer is often mediated through the dealership, which can lead to inconsistencies in customer experience and service quality. Even dealerships that carry a brand name are often owned by third parties so issues persist in those situations as well. At Bowlus of California, we truly value the relationship we build with you. This also allows us to develop and offer products that speak directly to you not based on a dealers need to meet profit objectives.
In summary, by buying direct from Bowlus of California, we offer a streamlined, transparent, and customer-focused experience compared to existing RV dealership models. The absence of intermediaries, and fixed pricing, with an emphasis on technology and service innovation are some of the key factors that set Bowlus apart from the conventional RV-buying experience.
We look forward to demonstrating the Bowlus difference! Call us at your convenience.