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Philosophy

The Bowlus is as exquisite as it is distinctive. Like any fine work of art, the Bowlus is the result of spectacular design and meticulous craft. There is nothing in the world like a Bowlus adventure.

Epic road trips novels like Travels with Charley by John Steinbeck, On the Road by Jack Kerouac and Blue Highways by William Least Heat-Moon always leave us yearning for those small, forgotten out-of-the-way roads and public lands that connect and weave our travel narratives together. Our inspiration for off grid camping comes from the desire to adventure into the unknown.

We’re called to find something new, experience something old, and sometimes the magic is sparked by feeling lost. We are intrigued by the rewards that reveal themselves when we pause on roads less traveled. Finding oneself by indulging in uncomplicated rituals like a sunrise latte and the observation of the ordinarily forgotten aspects of our life can lead to fascinating conversations. These experiences have an enchanting way to grant us the space to venture out and explore.

 

Photo: Ted Gushue

Design

Since its inception in the 1930s, the Bowlus has set the standard in land travel. Bowlus elevates the camping experience with our legendary design DNA and a zest for modern adventures.

The Bowlus spirit of design fuses superior performance with our signature shape. Our aerodynamic curves speak to the optimism in Streamline Moderne design, a movement that captured the imagination of what could be. We employ a truthful take on a purist style. Clean lines, flexible floor plans and luxurious yet refined details; the Bowlus is the brilliant manifestation of our design manifesto.

Our name is synonymous with leading-edge technology that sets the benchmark in travel experience. The Bowlus represents an enduring promise of quality and an expression of superior performance and excellence.

Bowlus Road Chief

Craftsmanship

We obsess over the finer points. The Bowlus is so functionally and aesthetically pleasing that all are still in the hands of their original owners. A Bowlus is crafted for a lifetime of adventures.

From our premium materials to our artisan execution, no detail is overlooked. Handcrafting a Bowlus is a time-intensive process. The shell is crafted from aircraft-grade aluminum with over 5,000 flawlessly placed rivets. Likewise, the interior is crafted from real birch, stainless steel and aluminum. Luxury fabrics and linens are chosen to enhance the character of the Bowlus. Details are stitched by skilled seamstresses.

Bowlus Road Chief

Art

Great art elicits emotion, and a Bowlus is designed to inspire. Your eyes follow the perfect lines of raised rivets, calling to your inner adventurer and sending your imagination into flight. If there’s one sensation the Bowlus always evokes, it’s a feeling of possibility.

There’s a reason the Bowlus is recognized as “The Ultimate Camper” by Pulitzer Prize winner Dan Neil and the Wall Street Journal. Like all masterpieces, the Bowlus is evocative, often taking first time observers’ breath away. It elicits delight, certainly; there is a sense of joy and wonder that comes from connecting with a work that celebrates the human touch. There is a feeling of deep gratification that comes from owning an exclusive jewel.

Brand Stories

Story Of Bowlus

Workshop & The Art of Craft

Models

Terra Firma
Starting at $265,000
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Endless Highways
Performance Edition
Starting at $225,000
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Endless Highways
Starting at $190,000
Learn More

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