The 1935 Bowlus That Inspired a Revival
Step back in time with Geneva Long, CEO of Bowlus, for an exclusive walkthrough of the 1935 Bowlus Road Chief, the very first riveted aluminum travel trailer and the origin of luxury land travel.
Lovingly restored by hand, it was this exact trailer, once forgotten in a farmer’s field, that inspired the revival of the modern Bowlus brand. In this video, Geneva takes you through its remarkable history: from its creation by Hawley Bowlus, the pioneering aerospace engineer who supervised the Spirit of St. Louis, to its groundbreaking role as the world’s first aerodynamic aluminum travel trailer.
Discover how revolutionary this design was in the 1930s, light enough to tow behind modest cars, futuristic in its shimmering aircraft-grade aluminum, and decades ahead of its time in shaping the American dream of freedom on the open road. You’ll also see how the Long family restored every rivet, panel, and window to its original glory, honoring Hawley Bowlus’ vision while making it road-ready for modern adventures.
This is more than a walkthrough of a vintage trailer — it’s the story of how Bowlus began, why it mattered then, and how it still inspires every handcrafted Bowlus built today.
FAQs
Video Transcript
Hi, I’m Geneva Long, CEO of Bowlus, and today I’m honored to take you on a walkthrough of the most iconic travel trailer ever built: the 1935 Bowlus. This particular Bowlus Road Chief is incredibly special to me. It’s been in my family for decades, and we lovingly restored it by hand. It was our first road trip in this very trailer that inspired the revival of the Bowlus brand. This is more than a travel trailer; it’s the origin of luxury land travel and the beginning of my journey with Bowlus.
Before we get started, I think it’s important to understand how meaningful it is both when it was built over 90 years ago and to do that, I need to take you back into life in the 1930s. America was in the depths of the Great Depression. Travel and leisure were for the elite few. Most Americans were scraping by, not planning weekend adventures. American tourism was only beginning. Most American homes didn’t have indoor plumbing, heating was often from a wood stove, and electricity was still being introduced to parts of the country. Radio was cutting-edge technology; only 40% of homes had one, and they were even rarer in vehicles.
Few owned cars and very few had free time. The standard work week for most Americans was 48 hours, six days a week. Auto camping was for the elite, using heavy canvas tents prone to leaking. Homemade RVs were crude, heavy, and looked more like horse-drawn wagons from the 1800s. Amidst this, the gleaming silver shape of the Bowlus Road Chief was a glimpse of the future. It was the very first aluminum travel trailer, representing freedom, ingenuity, and a new kind of American dream. Aluminum was cutting-edge and exotic, used in aircraft and military engineering.
Hawley Bowlus, the pioneering engineer who supervised construction of the Spirit of St. Louis, brought aircraft principles to the road: riveted aluminum skin, aerodynamic form, and a lightweight design that even a modest car could tow. Hawley evolved his designs from trailers meant to transport his sailplanes. In 1934, he took an order for the first riveted aluminum travel trailer using duraluminum. It was a revolution. Airstream’s founder actually started by selling Bowlus trailers and later used the same design for the Airstream Clipper, simply moving the door to the side.
This Bowlus Road Chief was built in 1935, originally estimated to be sold for $1,100—about two to three times the cost of a car. It was found in a farmer’s field in Washington state decades later and purchased by my parents in the early 2000s. My father restored it, insisting on honoring every rivet and panel as Hawley Bowlus intended. The only modifications involved adding a toilet, water pump, and battery system to allow for modern camping.
Our cross-country trip in this restored trailer inspired the revival of the brand. We were stopped again and again by people who wanted to know where they could get one. It was a chance to carry forward the spirit of innovation and craftsmanship. Every Bowlus we build today is inspired by this very trailer. From the fireproof aluminum kitchen to the separate bedroom and the aircraft-inspired shell, this is more than a piece of history; it’s the soul of everything we do. Thank you so much for joining me.