The Trailer That Started Bowlus | A Family Restored 1935 Road Chief Walkthrough
Step back in time with Geneva Long, CEO of Bowlus, for an exclusive walkthrough of the 1935 Bowlus Road Chief, the very first riveted aluminum travel trailer and the origin of luxury land travel.
Founder and CEO, Geneva Long, takes you through the 1935 Bowlus Road Chief, the world’s first riveted aluminum travel trailer, hand restored by her father and the trailer that inspired the revival of the Bowlus brand. Built by aerospace engineer Hawley Bowlus, the same man who supervised construction of the Spirit of St. Louis.
This is the origin of luxury land travel. The cross country trip in this very Road Chief is what convinced Geneva to bring Bowlus back, when strangers stopped her again and again with the same question Hawley heard in the 1930s: where can I get one?
What you will see in this video
- Complete walkthrough of a hand restored 1935 Bowlus Road Chief
- Modern modifications limited to a toilet, water pump, and battery system
- Original duraluminum exterior, riveted by hand and still holding strong 90 years later
- The trademarked elongated teardrop shape with the front entry door, unchanged in modern Bowlus models
- Fireproof all aluminum galley with original ice box compartment, sink that drained to an outside bucket, and authentic 1930s tins for tea, coffee, sugar, and flour
- 1930s power and communication system: power and radio routed from the tow car, and an intercom phone to call the tow car driver from inside the trailer
- Period appropriate window treatments, fabrics, and flooring matching what would have been used in 1935
- Rear separate bedroom with twin bed configuration and the same privacy door system that defines every Bowlus today
FAQs
Video Transcript
Hi, I’m Geneva Long, CEO of Bowlus, and today I’m honored to take you on a walkthrough of the most iconic travel trailer ever built: the 1935 Bowlus. This particular Bowlus Road Chief is incredibly special to me. It’s been in my family for decades, and we lovingly restored it by hand. It was our first road trip in this very trailer that inspired the revival of the Bowlus brand. This is more than a travel trailer; it’s the origin of luxury land travel and the beginning of my journey with Bowlus.
Before we get started, I think it’s important to understand how meaningful it is both when it was built over 90 years ago and to do that, I need to take you back into life in the 1930s. America was in the depths of the Great Depression. Travel and leisure were for the elite few. Most Americans were scraping by, not planning weekend adventures. American tourism was only beginning. Most American homes didn’t have indoor plumbing, heating was often from a wood stove, and electricity was still being introduced to parts of the country. Radio was cutting-edge technology; only 40% of homes had one, and they were even rarer in vehicles.
Few owned cars and very few had free time. The standard work week for most Americans was 48 hours, six days a week. Auto camping was for the elite, using heavy canvas tents prone to leaking. Homemade RVs were crude, heavy, and looked more like horse-drawn wagons from the 1800s. Amidst this, the gleaming silver shape of the Bowlus Road Chief was a glimpse of the future. It was the very first aluminum travel trailer, representing freedom, ingenuity, and a new kind of American dream. Aluminum was cutting-edge and exotic, used in aircraft and military engineering.
Hawley Bowlus, the pioneering engineer who supervised construction of the Spirit of St. Louis, brought aircraft principles to the road: riveted aluminum skin, aerodynamic form, and a lightweight design that even a modest car could tow. Hawley evolved his designs from trailers meant to transport his sailplanes. In 1934, he took an order for the first riveted aluminum travel trailer using duraluminum. It was a revolution. Airstream’s founder actually started by selling Bowlus trailers and later used the same design for the Airstream Clipper, simply moving the door to the side.
This Bowlus Road Chief was built in 1935, originally estimated to be sold for $1,100—about two to three times the cost of a car. It was found in a farmer’s field in Washington state decades later and purchased by my parents in the early 2000s. My father restored it, insisting on honoring every rivet and panel as Hawley Bowlus intended. The only modifications involved adding a toilet, water pump, and battery system to allow for modern camping.
Our cross-country trip in this restored trailer inspired the revival of the brand. We were stopped again and again by people who wanted to know where they could get one. It was a chance to carry forward the spirit of innovation and craftsmanship. Every Bowlus we build today is inspired by this very trailer. From the fireproof aluminum kitchen to the separate bedroom and the aircraft-inspired shell, this is more than a piece of history; it’s the soul of everything we do. Thank you so much for joining me.

