Bowlus® » The Story of Bowlus
Bowlus Road Chief

How The Luxury RV Was Born

Bowlus Road Chief

Hawley Bowlus – Innovative Engineer

The Bowlus history stretches back almost 90 years, with fascinating origins as the creation of designer, engineer and aircraft builder Hawley Bowlus. Best known for his role in building the famed aircraft Spirit of St. Louis and training many of the first glider pilots in the world, Bowlus was determined to design and build a lightweight travel trailer that could transport flight crews to remote takeoff locations. As Bowlus began working on the prototype for what was to become the first travel trailer in the world.

Bowlus Road Chief

The Original Aluminum Travel Trailer

In 1934, Bowlus completed construction on the first aluminum riveted travel trailer. Weighing in at 1,100 pounds, the Bowlus was considered revolutionary for its advanced engineering. His designs quickly found both admirers and would-be copycats, including Wally Byam of Airstream, who attempted to duplicate his work.

Bowlus Road Chief

It’s Trending

The mid-1930s were a busy time for the fledgling travel trailer company with deep California roots. A Bowlus appeared in the 1935 Hollywood movie Red Salute starring Cliff Edwards and Barbara Stanwyck. In 1936, Popular Mechanics covered the Bowlus widely, while Sunset Magazine ran two long-form stories chronicling the West family’s Bowlus adventures. Clark Gable and Carol Lombard ordered a Bowlus, as did Merle Norman, the cosmetic queen. Another two served in the California Highway Patrol. Almost a decade after the first Bowlus had hit the road, Lois Neidermeyer of Arizona drove a Bowlus up the Alaska Highway.

Bowlus Road Chief

Sought by Collectors

At the Bowlus' peak popularity, Bowlus produced an estimated eighty travel trailers in assorted designs before he returned full-time to the aircraft industry in 1937. But Bowlus had chosen his building materials to last, and they did: over half of the original Bowlus built in the 1930s are still around today, often held in private collections. The last one publicly traded hands in 2011 at the Gooding & Co Auction in Scottsdale, Arizona for $187,000.

Bowlus Road Chief

Modern History: Innovation & Sustainability

Bowlus has elevated the travel experience for modern adventurers by reimagining the original aluminum travel trailer as today's most advanced RV. Our love of craftsmanship includes using the highest quality materials with fanatical attention to detail.

Bowlus leads with a vision to create a sustainable movement in the RV industry. Designed and built to last for generations, every Bowlus is restorable in the future based on proprietary design and production methods.

Bowlus has achieved many industry firsts within the last ten years that include:

• The first with heated floors and life-work solutions that include the first charging stations/router/wifi amplifier for personal technology

• The first direct to consumer model in the RV market with sales generated online

• The ultra-luxury market for travel trailers

• The first lithium-powered travel trailer with sophisticated power management systems

• The first truly sustainable RV

We are guided by simplicity and reductive design principles that better connect people to what they love. We are known for many technological firsts, including heated floors, charging stations for devices, flexible space options, and clever lithium power management systems that extend the Bowlus experience off-grid. However, most importantly, the foundation of the Bowlus design rests on a vision of intuitive user experience and sustainability that creates amazing and memorable life-enhancing experiences for our owners for a lifetime of adventures.

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Models

Terra Firma
Starting at $265,000
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Endless Highways
Performance Edition
Starting at $240,000
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Endless Highways
Starting at $215,000
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